Ford Ushers In 2023 With A "Comitted To Serve" Promise
Service with a family-like commitment assured by Ford with the promise of Extended warranty, Parts availability, and Transparency NEPAL, JANUARY 2022: There is no better time to reiterate a promise than start of a New Year. Keeping with the tradition, Ford has unveiled its new campaign #CommittedToServe, underpinning the company's promise of continued parts, service, and warranty support to customers in India & Nepal, The new campaign promise drives home the message of:
"Committed to Serve campaign is all about Ford service with a family-like commitment. It is all about Ford standing by your side just the way we always have been. This commitment will continue to get delivered to you in Nepal via the able and professional team at G.O. Ford." Said Vinay Raina, Executive Director, Marketing, Sales & Service, Ford India. Among the most affordable brands to own, Ford's commitment to service has been steadfast and repeatedly validated in Annual Vehicle Maintenance Studv by India's leading auto
magazine Autocar. The survey has rated Ford's service and parts amongst the most affordable. Restructuring operations to an asset-light business model, Ford plans to serve customers with must-have, iconic vehicles, incl., the Mustang coupe, in the next phase of product introductions. Customers in India also look to benefit longer-term from the Company's plan to invest more than USS30 billion globally to deliver all-new hybrid and fully electric vehicles, such as Mustang Mach-E. "As part of our Ford+ plan, we are taking necessary actions to deliver a sustainably profitable business longer-term and allocate our capital to grow and create value in the right areas. I want to be clear that Ford will continue taking care of our valued customers, working closely with Ford's dealers, all of whom have supported the company for a long time." said Jim Farley, Ford Motor CompanVs president and CEO while announcing restructuring of India operations last year.
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